Today, property managers find themselves in a tough spot. With baby boomers looking to downsize from their home in the suburbs, and recent college graduates entering the rental market for the first time, property managers can find it difficult to know exactly how to market to and communicate with these two very different groups.
So how exactly does the successful property manager market and provide perks to both generations, as well as those in-between? A good start is realizing what is important to each of the renters and provide the capability to offer it to them, including various rent payment options that make everyone happy….
